Running Stories

Running Stories was an internal R&D experiment at BBH Singapore — an audio-augmented reality fitness app that cast the runner as the protagonist of an episodic story, using real-time GPS data, pace, direction, and surroundings to shape the narrative around them. The titles spanned an espionage adventure (The Extraction), a psychological thriller (The Runner Without a Past), and what was billed as the world's first audio sitcom set inside the human body (Runner's Body). The project was developed without a client brief, with the intent to validate the concept first and pursue partnerships with brands, or potentially spin out independently.

I was the producer and product manager on the build, working with our Chief Creative Officer, Creative Directors, and UX lead on the creative and product direction, and managing the development team through to MVP. The role demanded a different mode than agency campaign production — running an internal experiment without a paying client meant making product trade-offs on scope, technical feasibility, and what "done enough to test" looked like, rather than designing against a fixed brief and launch date. I structured the development sprints, sequenced feature priorities against the storytelling experience, and managed the build from concept through prototype.

The app launched on iOS and was featured by It's Nice That, Fast Company, Mashable, and The National, and went on to win 11 awards globally including recognition at the Caples Awards. The work demonstrated a viable model for audio-AR storytelling that could extend into broader entertainment and fitness applications.