Nike – Hyper Court 2.0

Hyper Court is Nike's permanent installation in BGC, Manila, originally launched in 2017 as a basketball court paired with a custom-built web app that turns players' on-court movement into shareable content. The 2.0 update, launched in 2019 to coincide with Women's Month, refreshed the system and web app and introduced a new mural celebrating Maya Moore — anchoring Nike's localised storytelling around women athletes in the Philippines.

I was the digital producer on the 2.0 update, working under the Experience Director and alongside the UX lead. My role was coordination across the creative and build teams through development, plus on-ground production for the installation in Manila. The work demanded tight scheduling between web app development cycles, creative sign-offs, and the physical installation timeline — keeping the digital and on-ground builds in sync against the campaign launch date.

The launch was covered by ESPN and remains one of Nike's most distinctive long-running brand experiences in Southeast Asia.