Netflix – StreamFest

StreamFest was Netflix's first-ever open access event — 48 hours of completely free viewing to anyone in India, no payment required. It was designed as both a product experiment and a regional growth initiative, giving users full access to the Netflix experience across content, features, and devices. The lineup spanned Sacred Games, Ludo, Extraction, and La Casa de Papel, surfaced through curated recommendations and personalised non-member homepage flows.

I was the sole producer and executive producer on the campaign, leading production across an unusually broad scope: digital, social, OOH, and DOOH on the marketing side, alongside platform UX, recommendation engine creative, and the non-member homepage on the product side — plus creative for research and testing throughout.

StreamFest later became a global reference point for scalable acquisition experiments within the company.