Netflix – Stranger Things S4

For the launch of Stranger Things 4, the Netflix MY team turned Kuala Lumpur into a portal to the Upside Down. The 360° campaign anchored on two flagship activations: KL Tower hosted a five-minute projection mapping piece and a full Creel House build, while Kwai Chai Hong in Chinatown was transformed with custom murals and photo moments that merged the show's world with the heritage lane. The work amplified across D/OOH, digital media, social, and video to drive broad awareness and fan engagement around the season premiere.

I was the sole producer and executive producer on the campaign — owning it end to end, from production planning through on-ground delivery. Working closely with my counterpart producing the Indonesian launch of the same title, I structured shared efficiencies across the two markets: producing assets in-house where they could travel, aligning timelines where they could overlap, and finding the creative work that could be leveraged on both sides. I briefed creative teams, managed budgets and utilisation, was on the ground throughout the activation, and delivered final files to media agencies for trafficking. When live-build issues surfaced on-site, I troubleshot in the moment to protect the launch date.

It became one of Netflix's largest regional launches, generating 2.6M organic views, sparking 200K+ conversations, and keeping #StrangerThings4 trending in Malaysia for over a week. The campaign was covered by Marketing Interactive.