Netflix Gaming

When Netflix expanded into gaming, the Product Creative Suite for the new business unit needed building from scratch — static and AV assets across the Netflix app, the iOS App Store, and Google Play. Although Netflix was an existing client, Gaming was a new vertical with its own product priorities, brand expressions, and creative review cycles distinct from the entertainment side of the business.

I led the creation of the onboarding and brand playbook for the account — a working document covering partnership approach, creative workflow, asset templates, platform-specific specs, and review protocols across mobile storefronts. The work was structured to span time zones: I worked directly with the Netflix Gaming team in Los Angeles and the creative team in Singapore, sequencing handoffs around the timezone difference so progress continued through both work days. On the production side, I produced static and AV assets for the Netflix app and both app store fronts.

The playbook became the backbone for onboarding new personnel onto the account, helping the team scale designers up faster, reduce production errors, and hold creative consistency across a high-volume, multi-platform output. It made what could have been a high-friction new vertical a repeatable, well-documented operating model.